Friday, February 20, 2009

Preventing Identity Theft for Dummies or DigiMarketing

Preventing Identity Theft for Dummies

Author: Michael Arata



• Twenty-seven million Americans have been victims of identity theft in the last five years and the total cost of identity theft approaches $48 billion per year (total costs to businesses are $43 billion and the direct cost to consumers is $5 billion)

• These staggering statistics have prompted security consultant Michael Arata to provide readers with the resources they need to guard themselves against identity theft

• In this valuable book, Arata offers easy-to-follow, straightforward advice on understanding identity theft, minimizing risk, maintaining vigilance, choosing who to share personal information with, selecting hard-to-guess PINs, determining victimization, reviewing a credit report, charting a course of action, resolving credit problems, reclaiming good credit, and much more

• Explains how to recover successfully if identity theft does occur

• Author Michael Arata, CISSP, CPP, CFE, ACLM, is a veteran of the security industry with more than fifteen years of experience



Table of Contents:
Introduction1
How This Book Is Organized1
Icons Used in This Book2
Where to Go from Here2
Part IGetting the Scoop on Identity Theft3
Chapter 1Who's Stealing What...and What You Can Do About It5
Taking a Look at the Fastest Growing Crime5
Who it affects7
How it happens7
Knowing What Information Is Vulnerable8
It comes in the mail10
What you throw away can hurt you11
The Role of Technology in Identity Theft12
Encryption13
Authentication15
Safeguarding Your Information in Everyday Ways16
Finding Your Allies17
Getting Back Your Identity and Your Good Reputation19
Chapter 2Keeping Tabs on Your Personal Information23
Discovering Where Your Personal Information Hides23
The important info on the documents you receive24
Finding your information online27
Accounts you have online29
Checks, receipts, and other paper you generate29
Government documents30
Keeping Your Information Safe but Available31
Software to help keep your information safe32
Tips to keep your information safe32
Accessing your information33
Knowing When to Hold 'Em, When to Fold 'Em, and When to Shred 'Em34
What to keep34
Best practices for destroying what you don't keep37
Chapter 3Mike's Anti-Identity-Theft Crash Course39
Tips for Preventing Identity Theft39
Buy and use a shredder42
Order and review your credit report42
Guard your personal information43
Opting out of pre-approved credit card offers44
Opting out of other mailing lists45
Government Laws to Protect You46
Steps to Take If You Are a Victim48
Reporting the crime to law enforcement49
Other essential actions you must take50
Part IIDetermining Whether You're a Victim51
Chapter 4Smelling a Rat: Recognizing When You Are a Victim53
Suspecting a Thief at Your Mailbox53
Recognizing When Something Is Wrong, and What You Can Do About It54
Denied credit for a large purchase56
Receiving credit card bills from cards you didn't apply for57
Receiving calls from bill collectors for stuff you did not buy58
Receiving bills for unknown purchases59
Large unknown purchases on your credit card bills60
Suddenly...several unknown charges on each month's bill62
Chapter 5Homing In on Bank Statements65
Checking Your Bank Statement Religiously65
Identifying an Unwelcome Doppelganger67
Withdrawals you didn't make67
Checks you did not write68
Finding bizarre bank account balances69
Reviewing Investment Account Statements70
Chapter 6Interpreting Your Credit Report73
What Is a Credit Report?73
Obtaining Your Credit Report75
Reviewing the Telltale Information on Your Credit Report79
The personal profile section80
The account history section81
The credit summary section82
The public records section82
The credit inquiries section84
The account history section85
Your credit score85
Sudden unknown credit score change87
Looking for consistency88
Pulling it together89
Disputing Your Credit Report89
Part IIIStaying Ahead of Identity Theft93
Chapter 7Watching What You Set on the Curb95
Protecting Your Mail95
Watching What You Throw Away97
Monthly credit card statements98
Monthly checking account statements99
Utility bills100
Cell phone bills100
Cancelled checks101
Expired driver's licenses101
Chapter 8Practicing Discretion in Public Places103
Carrying Minimal Personal Information103
Do not carry your Social Security Card104
Memorize your bank ATM PIN104
Carry one credit card105
Carry personal checks only when necessary106
The Walls Have Ears and Eyes107
Shoulder surfing107
Be careful about what you say108
Keeping Track of Important Things109
Checking Credit Card Receipts109
Losing your wallet or purse110
Chapter 9Staying Safe Online and on the Phone113
Ordering Stuff by Phone113
Ordering Stuff Online115
Check Your Monthly Card Statement for Surprises117
Beware of Scams to Get Personal Information118
Who is calling?118
Phishing out a thief118
We're from the government119
Why financial information?121
Bank examiner scam121
Part IVTaking Back Your Good Name125
Chapter 10Joining Forces in the Identity Theft Battle127
Filling Out the Initial Reports127
Placing a fraud alert on your credit report128
Reporting the crime to law enforcement128
Completing an ID theft affidavit129
Taking Care of Compromised Accounts: The First Steps132
Call your credit card company133
Call your bank134
Asking for fraud dispute forms135
Getting Straight with the Government136
Filing a complaint with the Federal Trade Commission136
What to do if your SSN has been used to get a job139
Chapter 11Closing Compromised Accounts143
Closing Out Bank Accounts143
When your ATM card goes missing144
Reporting to check-verification companies145
Covering checks that you've already written146
Closing Credit Accounts147
Chapter 12Opening New Accounts149
Opening New Bank Accounts149
Maintaining good records150
Using a new PIN151
Opening New Credit Accounts152
Part VThe Part of Tens153
Chapter 13Ten Tips to Make Reclaiming Your Identity Go More Smoothly155
Follow a Checklist155
Keep a Journal156
Complete a Fraud Affidavit156
Record All Correspondence with Creditors157
Follow-up157
Place a Fraud Alert on Your Credit Report158
File a Police Report159
Dispute Charges You Didn't Make160
Report Your Stolen Checks to One of the Check Verification Companies160
Close Compromised Accounts161
Chapter 14Ten Handy Resources163
Web Sites163
Major Credit Card Issuers164
Credit Report Services166
Registration Services167
Major Banking Institutions168
Chapter 15Ten Common Scams and How to Avoid Them169
Phishing169
The Bank Examiner Scam171
The Doctored ATM171
Phone Fraud172
Card Verification173
You Won the Lottery!174
Bogus Charities174
Bogus Invoices175
Phony Brokerage Firms176
Temporary Suspension of Your Account177
Index179

See also: Die Volkswirtschaft der Klimaveränderung: Die Strenge Rezension

DigiMarketing: The Essential Guide to New Media and Digital Marketing

Author: Ian Fenwick

“We are all DigiMarketers now" - or we should be.  The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf. —Miles Young, Chairman,   Ogilvy & Mather Asia Pacific

The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth. —John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School

Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy.  However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice. —Paul Kemp-Robertson,   Co-founder & Editorial Director, Contagious

DigiMarketing: The Essential Guide to New Marketing & Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business.—Dipak C. Jain, Dean,   Kellogg School of Management

The rise of conversational media new forms of distribution – from blogs tomobile platforms – challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition. —John Battelle,  CEO and Founder, Federated Media Publishing and Author, The Search

Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory. —Norman Pearlstine,   Former Editor-in-Chief, Time Inc. and  Managing Editor, The Wall Street Journal,  Senior Advisor, Telecommunications & Media, The Carlyle Group



No comments:

Post a Comment