Going Digital: Simple Tools and Techniques for Sharing and Enjoying Your Digital Photos and Home Movies
Author: Alex L Goldfayn
Get digital prints that look better than film, create amazing photo and video DVDs, and even learn to use your camera phone to its maximum potential with this non-technical, easy-to-understand guide
Imagine displaying your photos on your television in big-screen glory, set to your favorite music. Imagine digitizing your old home movies, editing out unwanted parts, and sharing them on DVDs. And imagine sharing photos and movies of your child's first steps moments after they happen -- online, over the cell phone, or even on an electronic picture frame half a world away.
With today's technology, all that is possible -- and more! Going Digital will arm you with the tools and techniques you need to share your digital memories with friends and family -- online and offline, on the computer, and in the living room. Written in down-to-earth language for people with all levels of technological knowledge, it's a user-friendly guide that will change your life -- and your family's.
New interesting textbook: Sociology or Outrage
Total Global Strategy II
Author: George S Yip
Written by the subject's leading academic authority on global strategy. George S. Yip, this edition of Total Global Strategy II addresses the most challenging task faced by multinational companies: how to deal with globalization and the resulting need for globally integrated strategies. Total Global Strategy II covers every aspect of global strategy and global integration and provides a systematic framework for evaluating which elements of strategy to globalize and by how much. This edition also contains numerous examples of global strategy and end-of-chapter questions.
Booknews
Yip (strategic and international management, London Business School) addresses global strategy and global integration challenges faced by multinational companies, and provides a systematic framework for evaluating which elements of strategy to globalize and by how much. This second edition reflects changes occurring in the field over the past 10 years, and contains examples of global strategy and chapter questions, plus worksheets for evaluating core strategy. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Table of Contents:
| Preface to the Second Edition | ||
| Preface to the First Edition | ||
| Ch. 1 | Understanding Global Strategy | 1 |
| Ch. 2 | Diagnosing Industry Globalization Potential | 28 |
| Ch. 3 | Building Global Market Participation | 64 |
| Ch. 4 | Designing Global Products and Services | 90 |
| Ch. 5 | Locating Global Activities | 107 |
| Ch. 6 | Creating Global Marketing | 140 |
| Ch. 7 | Making Global Competitive Moves | 171 |
| Ch. 8 | Building the Global Organization | 182 |
| Ch. 9 | Regional Strategy | 222 |
| Ch. 10 | Measuring Industry Drivers and Strategy Levers | 238 |
| Ch. 11 | Conducting a Global Strategy Analysis | 253 |
| App | Worksheets for Evaluating Core Strategy | 272 |
| Bibliography | 276 | |
| Company Name Index | 287 | |
| Subject Index | 291 | |
| Author Index | 297 |
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